Streaming Marketing on Twitch in 2022

Luis Sebastian
By Luis Sebastian ยท April 10, 2022

Have you heard about streaming marketing on Twitch? Well, you should know that video marketing is way better than traditional marketing tricks. Streaming takes video marketing into another level, especially on a platform like Twitch that is making marketing easier. In this case, people watch streamers do their thing and have one-on-one communication with them, even when they aware that streamers are sponsored by brands.


The Story Behind Twitch

The Twitch platform was created in 2011, and it is a service that allows you to produce, but also to broadcast live video files. Similar to YouTube, it helps anyone who wants to create a channel to do so. On the other hand, you need to have a lot of followers to be successful. To this end, different strategies can be tested. Here are simple and easy tips for getting viewers on Twitch.


Communication Done Right

The integration of logos - This is a great way to present your brand. It is indeed possible for a player to integrate sponsored content into a live video. You can, therefore, highlight your company logo during the game. The advantage? Setup takes very little time and therefore minimizes promotional costs.

Advertisements - You can embed your brand advertisement in the info section below the video, which is a good marketing strategy. Indeed, this possibility of adding a link to your website will allow viewers to access it more easily. In addition, the streamer can launch a 30-second commercial by just pressing a button during the live show. The streamer and Twitch are both paid by the advertising spots.

Your own channel for your community - Beyond these advertising advantages and those around streamers and their community, Twitch can be the ideal tool for creatively developing your own communication space. We are seeing more and more brands broadcasting their events live in order to create appointments both online and offline without additional costs. It's a very convenient way for you to create your brand identity by building an active community on Twitch