The pandemic in 2020 and being in quarantine led to an upsurge in the use of smartphones and laptops. In 2024, the surge hasn't reduced and it has led to a social media reawakening. Social marketing trends have become more powerful and influential in 2024. That’s why you should double invest in social media marketing be it for your personal use or business wise. In this post, we will cover everything about the latest digital marketing trends in 2024.
Let’s start the party!
Browser Push Notifications
As e-mails encounter different challenges and controls, and as young people choose communication methods, push notifications are on the rise. They are used to re-attract customers who have shown interest, as well as to remind them of abandoned purchases in the cart.
E-commerce is growing at a fast pace every day, so it's no wonder companies are doing their best to increase sales opportunities.
Omnichannel marketing is the process of using multiple platforms—social media, apps, or blog content—to connect with your audience. To stay at the top, brands must present seamless, consistent communication across all available channels, including social media and directories. All channels must be interconnected and combined into one overarching strategy for best results.
Predictive and Advanced Analytics
Predictive analytics is the practice of applying data mining to identify patterns and trying to predict the future. It is becoming more affordable and widespread in many industries. In digital marketing, predictive analytics applies to segmentation as well as personalization to reduce churn and increase customer loyalty.
Growth of Geotargeting
While the idea of marketing to people based on their location is not new, we expect an increase in the use of geo targeting— this market will grow to $126.4 billion by 2023—along with an increase in the use of mobile devices. Geo-targeting allows you to target the user's location in real time.
Twitch Streaming At It’s Best
Streaming videos is now a new norm and many people are buying into it. Twitch's growth is immense and it will continue at the same pace. It’s believed that regular users of Twitch have turned into content/stream creators. There's a big chance for you to start streaming; pick a niche and go for it. You can buy Twitch views to make sure that people get interested in your streaming from the very first day. Buy Twitch views from a very trustworthy source such as StreamOZ and you’ll get quality views that stick for good.
Progressive Web Apps (PWA)
Progressive Web Apps are websites that act like mobile apps. They offer native mobile app functionality—fast load times, push notifications, offline work, and more—without being limited to a single platform.
Smartphone users were expected to reach 6.8 billion in 2023, so with total mobile page views growing by almost 50% year over year, mobility is more important than ever to digital strategy.
User Generated Content
Marketers are increasingly using user-generated content to attract millennials and Gen Z. By encouraging your audience to create their own content and by offering incentives, you can increase your engagement and conversions.
Blockchain is time-stamped data records managed by a cluster of computers not owned by any one company. Each of these blocks of data is secured and linked to each other using cryptographic principles (i.e. chains)
However, the use of blockchain is much broader as this technology is affecting the world of digital marketing. Blockchain removes the middleman in digital marketing, builds trust through transparency, and offers branding benefits. (keep in mind that Doggos approve blockchain technologies)
It is a story that encourages thought and emotion. Describe your story about the ups and downs, and the successes and failures of your business. Storytelling will increase interest and encourage people to talk. In the future, when you achieve success, those people who read your story at the start will be happy to share their knowledge of "how it all began…"
In order to withstand challenges and maximize business opportunities with digital marketing, some companies are introducing a digital transformation program.
The main goal of digital transformation is to develop a program to improve digital skills and capabilities, and also includes the integration of digital marketing activities with brand and product marketing.
One of the main problems in marketing at the moment is the messy organization of advertising, as well as time constraints and a large number of competitors. The marketer needs to get the client interested. The faster he does it, the faster he will be attracted to his product.
Thus, a wave of interactive content is coming:
- Motion design
- Using voice commands
First, it will attract customers. Even if in the end the product is not bought, it will be deposited in the mind of the viewers. This means there is a high probability that the users will tell their friends about you. Thus, you will attract more clients.
Second, when interacting, customers will talk about themselves. Polls can help you find interests. Voice commands and videos will provide an opportunity to recognize their emotional state. Thus, marketers will develop a strategy for each consumer group. This will increase the interest and likelihood of purchasing the product.
Viral content has always been considered advanced, but it is only now that people have learned how to use it. The value lies in the fact that when creating suitable content, you should least of all focus on sales and think about what will make you cheer up or even shock a potential client, which will subsequently spread across social networks. Only then should you link to a company or a product. Going viral means a lot to people - gif below confirms this concept.