Latest digital marketing trends in 2021
2020 was full of different marketing trends. Being in quarantine was tough for sure and people got used to playing with their smartphones more than before. That’s why social marketing trends will become more powerful and influential in 2021. People are still using smartphones and laptops more than someone could predict. That’s why you should double invest in social media marketing. In this post, we will cover everything about the latest digital marketing trends in 2021.
Let’s start the party!
Browser push notifications
As e-mail comes into contact with different challenges and controls, and as young people choose communication methods, push notifications are on the rise. Push notifications are used to re-attract customers who have shown interest, as well as to remind you of abandoned purchases in the cart.
Social commerce
E-commerce is growing at a fast pace every day, so it's no wonder companies are doing their best to increase sales opportunities.
Omnichannel marketing
Omnichannel marketing is the process of using multiple platforms - social media, apps, or blog content - to connect with your audience. To stay at the top, brands must present seamless, consistent communication across all available channels, including social media and directories. All channels must be interconnected and combined into one overarching strategy for best results.
Predictive and advanced analytics
Predictive analytics is the practice of applying data mining to identify patterns and try to predict the future. It is becoming more affordable and widespread in many industries. In digital marketing, predictive analytics applies segmentation as well as personalization to reduce churn and increase customer loyalty.
Growth of geomarketing
While the idea of marketing to people based on their location is not new, we expect an increase in the use of geo targeting - this market will grow to $ 2.2 billion by 2023 - along with an increase in the use of mobile devices. Geo-targeting allows you to target the user's location in real time.
Twitch streaming at it’s best
As we used to be at home during pandemic more than before, it’s better for us to watch others streaming and having fun. Twitch growth was immense and it will continue at the same pace. It’s believed that regular users of Twitch turned into the content/stream creators. That’s a big chance for you to start streaming - no matter what niche you choose, just go for it. You can buy Twitch views to make sure that people get interested in your streaming from the very first day. Buy Twitch views from a very trustworthy source - StreamOZ and you’ll get quality views that stick for good.
Progressive Web Apps (PWA)
Progressive Web Apps are websites that act like mobile apps. They offer native mobile app functionality - fast load times, push notifications, offline work, and more - without being limited to a single platform.
Smartphone users are expected to reach 2.87 billion by 2022, so with total mobile page views growing by almost 50% year over year, mobility is more important than ever to digital strategy;
User Generated Content
Marketers are increasingly using user-generated content to attract millennials and Gen Z. By encouraging your audience to create their own content and offering incentives, you can increase engagement and increase conversions.
Blockchain technology
Blockchain is time-stamped data records managed by a cluster of computers not owned by any one company. Each of these blocks of data is secured and linked to each other using cryptographic principles (i.e. chains)
However, the use of blockchain is much broader, this technology is affecting the world of digital marketing. Blockchain removes the middleman in digital marketing, builds trust through transparency, and offers branding benefits. (keep in mind that Doggos approve blockchain technologies)
Storytelling
It is a story that encourages thought and emotion. Describe your story about the ups and downs, the successes and failures of your business. Storytelling will increase interest and encourage people to talk. In the future, when you achieve success, those people who read your story at the start will be happy to share their knowledge of "how it all began…….".
Digital transformation
In order to withstand the challenges and maximize business opportunities with digital marketing, some companies are introducing a digital transformation program.
The main goal of digital transformation is to develop a program to improve digital skills, capabilities, and also includes the integration of digital marketing activities with brand and product marketing.
Interactivity
One of the main problems in marketing at the moment is the messy organization of advertising, as well as time constraints and a large number of competitors. The marketer needs to get the client interested. The faster he does it, the faster he will be attracted to his product.
Thus, a wave of interactive content is coming:
Polls;
Contests;
Quizzes;
Videos;
Motion design;
using voice commands.
First, it will attract customers. Even if in the end the product is not bought, it will definitely be deposited in the head. This means there is a high probability that the user will tell his friends about him. Thus, we will attract even more clients, who, in turn, others. Secondly, when interacting, customers will tell about themselves. Polls can help you find interests. Voice commands and videos will provide an opportunity to recognize the emotional state. Thus, marketers will develop a strategy for each consumer group. This will increase the interest and likelihood of purchasing the product.
Viral content
Viral content has always been considered advanced, but it is only now that they have really learned how to do it. The value lies in the fact that when creating suitable content, you should least of all focus on sales and think about what will make you cheer up or even shock a potential client, which will subsequently spread across social networks. Only then should you link to a company or a product. (going viral means a lot to people - gif below confirms this concept)