The simple concept of Subathon on Twitch

Luis Sebastian
By Luis Sebastian ยท February 26, 2022

Subathon is a new type of broadcast on the Twitch platform that is gaining virality. As part of such a challenge, the stream time is extended with each subscription - and can last forever. Why users are interested in this type of entertainment and why bloggers conduct "endless" broadcasts - Let's find out together.



Break down the strategy of Ludwig Agren!

Famous Twitch streamer Ludwig Agren launched an "endless" broadcast. The live broadcast was launched on a particular date and was still going on, for five days. Agren shows the audience his whole life: he plays video games, cooks, watches movies and even sleeps.

This type of content is called "subathon" on Twitch - at this time, the streamer is engaged in certain activities, thereby urging viewers to subscribe to the channel. Some set different goals for themselves, such as getting a certain number of subscribers. Check Twitch channel of Ludwig - His genius strategy helped him to gain organic reach to 3.1 million subs.



Rules that Ludwig added to Subathon!

Agren has introduced rules that support his broadcast: each new subscription adds an additional 10 seconds to the time of the live broadcast. The streamer himself notes that, according to his calculations, the broadcast should have lasted a day, a maximum of two. However, five days have passed, and his broadcast has become one of the most popular on the platform. Every day, Agren's channel attracts thousands of people who force him to continue streaming.

Twitch's head of marketing was in awe of this idea. The idea is that many users participate in the broadcast at once and they can influence the content that the streamer offers them. And this kind of entertainment will continue to develop. The person who consumes the content is able not only to influence the streamer, but also directly dictate what needs to be done. 

Agren's stream is a confirmation that bloggers are trying to monetize most of their lives. Such broadcasts help create a stronger bond between the streamer and their subscribers, who often see subathon as a way to communicate collectively.