How to Get More Views on Instagram In 2023

Luis Sebastian
By Luis Sebastian · February 21, 2023

In December 2022, Rihanna posted a 45-second video of her son on Tiktok, and the post got a humongous 11.5 million views and 3.4 million likes. Also, when Cristiano Ronaldo was unveiled as the new striker of Al Nassr, his current Saudi Arabian club, the followers grew tremendously, and today there are over 13 million followers. 


Furthermore, when the unveiling ceremony kicked off, it was reported that it got 4 billion views on 40 channels. It was reported that more people watched the unveiling than the 2022 World Cup Final.


You might argue that you are neither a celebrity nor a football star, so getting more views on your Instagram page is impossible. But we beg to differ; getting more views for your page is possible. Maybe not as many as Rihanna or Ronaldo, but you can get a substantial number of views for your level. 


This post is for you if:

  • You must continue reading if you wish to learn how to get more Instagram views.  
  • You are sick and tired of posting and not getting the views and engagement you want.
  • You're looking for tried and tested strategies to boost your Instagram views.


With that in mind, let's get started.


So you know


Before we jump right into our idea, let us clear things up first. It is important to note that generating more views on Instagram differs from what it used to be. It requires a lot. There are billions of users and tens of millions of businesses vying for attention, and you are part of that ecosystem. In addition to that, Instagram's algorithm changes constantly, making it even harder to reach your target audience.


This post will share 10 powerful tactics to help you overcome the algorithm and competition, then project you forward to more views, boost reach, and enable engagement on Instagram.


1. Post frequently


The rule of thumb for getting more views on Instagram or any social media platform is to post frequently. Recent studies showed that accounts that post regularly, at least seven times a week, generate more likes. In addition, the study reveals that accounts that post regularly get more followers.


Now, if you want more views, then publish different posts. According to Instagram's recommendation, try and publish the following weekly to get more views:


4-7 reels

3 feed posts (or more)

8-10 stories

1-3 IGTV videos


Professional Instagram channels utilize the above creatively to get more views. They play around with different types of high-quality posts numerous times a day. There is no limit; just be creative, work based on your audience type, and vary the frequencies creatively.


2. Share lots of videos and carousel posts


Videos are known to generate about 50% more interactions than photo posts. Videos are powerful; they even generate about 20% more interactions than carousel posts. With this knowledge, you should invest more in videos to increase your viewing. It was revealed that how-to tutorial videos attract more views than others.


You can use various video tools online to reduce the time it takes you to create video content. You can research the top video-creating tools to make your job easier. For the best result, create short videos, and for Instagram, the feed post length should be 26 seconds at maximum. Reels and stories are even shorter.


Try to create more reels now, as they generate the highest engagement. Instagram is using this feature to compete with TikTok, rewarding users who create reels with more views.


Those who are not fans of videos can get someone to do them; otherwise, post more pictures. leverage images by posting way more images. Based on the experiment, carousels generate about 25% more views than normal images.


3. Use a lot of hashtags


Hashtags get more views on Instagram if they are used well. The more hashtags there are, the more views there will be. According to Trackmaven, if you want your post to get more views, add nine or more hashtags to it. Hence, add as many hashtags as possible to get more views for your posts, and note that the hashtags must be relevant to the post. Here are the categories of hashtags experts recommend: 


Low-competition hashtags are those that have been used in fewer than 50,000 posts.

Medium competition hashtags have been used in 50,000 to 100,000 posts.

"High-competition" hashtags are those that have been used in more than 100,000 posts.


Don't just go for high competition alone; combine the three for the best results.


4. Join a pod


Instagram pods are engagement groups or online communities where people like and comment on each other's posts. Though Instagram does not support it, many, even power users, are using it to get more views. Telegram is a fantastic platform for getting pods. All that is required to locate them is to type in keywords related to engagement groups or niches in a Telegram search.


5. Increase your followers


More followers mean more people, and vice versa. With more followers, your reach grows because those who follow your followers will also see your post. Do some quick math: divide the average impressions per post by the number of followers on your channels, then multiply the result by 100. The answer is the projected figure of your reach/impression percentage.


In conclusion, increase your following, and your post views will increase. To increase your followers, consider the following:


  • Work on your profile to attract more people


  • Create and run contests for people to jump on: Running a contest or giveaway is a great way to increase your followers. Ask people to follow your account, like your post, and tag their friends for a chance to win a prize.


  • Interact with other users: Engage with other users by commenting, liking, and sharing their posts. This will help you build a community and attract new followers.


  • Engage with others to get traffic to your channel: Collaborating with other Instagram users can help you reach new audiences and gain more followers. Consider collaborating on a post or hosting a giveaway with another user.


  • Use Instagram Ads: If you have a budget, consider using Instagram Ads to reach a larger audience. You can target your ads to specific demographics and interests to ensure you're reaching the right people.


6. Post timely


Don't just post; time your post to generate more views since timing is essential to social media. Your post must drop when people are online, so they can easily see it. If you post when more people are online, more people will naturally see your posts. It would be best if you got insight regarding when your audience visits your channel to know the best time to post or schedule your posts.


Experiment with different times to find the one that works best for you.


7. Collaborate with influencers


Ronaldo is a strong influencer, commanding many followers on Instagram; hence, when he moved to Al Nassr FC, the club's followers increased, which had an effect on their viewership. When you work with influencers, they will help you reach the unreached and a broader audience.


The best practice here is collaborating with influencers whose followers you want to target. For example, Ronaldo and Al Nassr are in the sports world—football—sso their audience is homogenous. Never connect with an influencer with a different audience from your channel; it would fail from the get-go. Here, research is valuable and would help you separate influencers with fake audiences from those with real ones.


After your research, simply ask the influencer you chose to repost your best-performing content. Micro-influencers (influencers with fewer than 1000 followers) will do this for free or in exchange for a product. However, larger influencers might demand a fee. With a good budget, you can cover that. 


8. Boost posts


The easiest way to get more views quickly is to boost the post in question with ads. By simply clicking on the "Promote" button under your posts, you can boost your post, provided you have a business account. With as little as $5, you can advertise your post for more reach. To make things easy, only boost your best-performing posts. If the post performed well, it would generate more engagement.


9. Concentrate on insights


Check Instagram Insights, under the "Accounts Reached" section, to see various metrics such as impressions, profile visits, and website taps. With that, you can see your top posts and stories to get a bird's-eye view of your best post. Hence, you can create posts that reach even more people with that information.


10. Get on the Explore page


Getting on the Explore page on Instagram can help you reach new audiences and gain more followers. Every time you publish a post on Instagram, you should aim to get on the Explore page. Getting on this page can increase your posts' impressions as people frequent it to find the best content. You will regularly get on this page if you create quality content and accompany it with the above tactics.




Overnight success results from hard work; hence, to generate more views on Instagram, follow all the points above carefully. You don't have to implement everything at once; start small and grow big. As you implement them gradually, you can add new tactics to see the result.