How To Get More Instagram Followers In 2023

Luis Sebastian
By Luis Sebastian ยท March 02, 2023

Did you know that Instagram is the fourth most downloaded app in the world, with over one billion active users? In fact, the number of Instagram users has increased by over 100 million in just the past year. With such a massive audience, it's no wonder that Instagram has become a powerful tool for businesses, influencers, and regular users alike. One of the key metrics that determines the success of an Instagram account is the number of followers it has. "Why Instagram followers are important" is a question that has been asked countless times by those looking to grow their presence on the platform.


In today's day and age, having a large Instagram following can be extremely beneficial for various reasons. Firstly, it can increase your visibility, making it easier for people to find and interact with your content. This can be especially important for businesses and influencers who rely on their Instagram accounts to generate leads, sales, and collaborations. 


Also, having a large following can increase your credibility and social proof, making you more attractive to potential clients and collaborators. Lastly, it can help you build a community of loyal followers who engage with your content and help spread the word about your brand or account.


Now that we've established why Instagram followers are important, let's move on to the question of how to get more Instagram followers in 2023. While there is no one-size-fits-all answer to this question, there are several strategies that have proven to be effective for many Instagram users.

Optimize Your Profile 

The first step towards getting more Instagram followers is to optimize your profile. This means using a clear and recognizable profile picture, writing a bio that accurately represents your brand or personality, and including a link to your website or other social media accounts. You can use relevant keywords and hashtags in your bio and posts to make it easier for people to find you.

Create High Quality Content

Once your profile is optimized, the next step is to create high-quality content that is both visually appealing and engaging. This can include anything from photos and videos to Instagram stories and reels. To stand out from the crowd, it's important to find your niche and create content that resonates with your target audience.


After you've created high-quality content, it's time to focus on how to get more Instagram followers. One of the most effective ways to do this is by using Instagram's built-in features, such as hashtags, geotags, and the explore page. 

Hashtags and Geotags 

When it comes to getting more Instagram followers in 2023, using hashtags and geotags can be incredibly powerful tools. Hashtags are words or phrases that are preceded by the pound symbol (#), and they allow users to categorize and search for content on Instagram. Geotags, on the other hand, are location-based tags that allow users to tag the specific location of their post.


Using hashtags and geotags strategically can help you reach a wider audience and increase your visibility on the platform. For example, if you're a food blogger, using popular food-related hashtags like #foodie, #foodstagram, or #yum can help your content appear in the search results when people are looking for food-related content. Similarly, if you're a local business, using geotags to tag your location can help you reach people in your area who might be interested in your products or services.


It's important to note, however, that not all hashtags and geotags are created equal. Using irrelevant or overused hashtags can actually hurt your chances of being seen by the right audience, as your content may get lost in a sea of other posts. To avoid this, do some research on the hashtags and geotags that are most relevant to your niche and aim to use a mix of both popular and niche-specific tags.


Another way to use hashtags and geotags strategically is to create your own branded hashtags. This can help you build a community around your brand and encourage your followers to share their own content using your hashtag. For example, if you're a fitness influencer, you might create a branded hashtag like #FitFam or #SweatSquad, and encourage your followers to use it when they share their workout photos or videos. 

The Explore Page 

Also, if your posts are featured on the Explore page, you can potentially reach millions of people who are not yet following you.

The Explore page on Instagram is a powerful tool for getting more followers in 2023. The Explore page is a section of the app that allows users to discover new content based on their interests and activity on the platform. When you scroll through the Explore page, you'll see a mix of posts from accounts that you don't follow, but that Instagram thinks you might be interested in.


Getting your content on the Explore page can be incredibly beneficial for reaching a wider audience and gaining new followers. Here are some tips for increasing your chances of getting on the Explore page:


  • Use hashtags: Using relevant hashtags in your posts can help Instagram categorize your content and show it to users who are interested in that topic. Try to use a mix of popular and niche-specific hashtags to maximize your reach.
  • Post high-quality content: Instagram's algorithm prioritizes high-quality content that is likely to engage users. Focus on creating visually appealing posts that are both informative and entertaining.
  • Engage with your audience: Responding to comments and DMs, and engaging with other users' content, can help increase your visibility on the platform and make it more likely that your content will be shown on the Explore page.
  • Use Instagram's features: Instagram's algorithm favors accounts that use a variety of its features, such as Reels, IGTV, and Stories. Try to incorporate these features into your content strategy to increase your chances of getting on the Explore page.
  • Stay up-to-date with the latest trends: Instagram is constantly evolving, and staying on top of the latest trends can help you create content that resonates with your audience and gets shown on the Explore page. Keep an eye on what's popular in your niche, and try to incorporate those trends into your content when appropriate.

Collaborating and Retaining 

Another way to get more Instagram followers is by collaborating with other Instagram users in your niche. This can include anything from guest posting on each other's accounts to hosting joint giveaways and challenges. By collaborating with others, you can tap into their audience and potentially gain new followers who are interested in your content.


Now that you know how to get more Instagram followers, the next question is how to retain them. After all, there's no point in gaining new followers if they quickly unfollow you. One way to keep your followers engaged is by posting consistently and on a regular schedule. This can help you build a relationship with your followers and keep them coming back for more.


Another way to keep your followers fully engaged is by using Instagram's interactive features, such as polls, quizzes, and question boxes. By asking your followers questions and encouraging them to engage with your content, you can create a sense of community and keep them invested in your account.

Following Trends 

Finally, it's important to follow the latest trends and stay up-to-date with what's happening on Instagram. This means keeping an eye on the latest features and updates, as well as the most popular hashtags and trends. When you stay ahead of the curve, you can continue to grow your Instagram following and keep your content fresh and exciting for your audience.


One trend that has been on the rise in recent years is the use of Instagram reels. Reels are short, entertaining videos that can be used to showcase your personality, skills, or products. By creating reels that are both entertaining and informative, you can potentially reach a wider audience and gain new followers who are interested in your content.


Here are some tips for creating engaging reels that can help you gain more followers in 2023:


  • Be creative: Reels are all about creativity and humor, so try to come up with unique and entertaining ideas that will capture your audience's attention.
  • Use music: Adding music to your Reels can help set the tone and create a mood for your video. Choose a popular or trending song to maximize your reach.
  • Keep it short: Reels are limited to 15 seconds, so make sure your content is concise and to the point.
  • Use text overlays: Adding text overlays to your Reels can help emphasize key points and make your content more accessible to users who prefer to watch videos with the sound off.
  • Promote your Reels: Promoting your Reels on your feed, Stories, and other social media channels can help increase their visibility and reach a wider audience.


Another trend that is worth keeping an eye on is the use of Instagram influencers. Influencers are individuals who have built a large following on Instagram and are often paid to promote products or services. By partnering with an influencer in your niche, you can potentially reach a new audience and gain new followers who are interested in your brand.


In conclusion, getting more Instagram followers in 2023 requires a combination of optimization, high-quality content, and strategic use of Instagram's features. With these tips, you can potentially increase your visibility, build a loyal following, and achieve success on the platform. However, it's important to remember that getting more followers is only half the battle. To truly succeed on Instagram, you must also focus on retaining your followers and keeping them engaged with your content. With that, you can build a thriving community of loyal followers who are invested in your brand and eager to see what you'll post next.


And now, to lighten the mood, let's imagine a world where Instagram followers are actual, physical people. Imagine waking up to a crowd of people waiting outside your door, eagerly waiting to see what you'll post next. Imagine them cheering and clapping every time you hit a new milestone or achieve a new goal. It's a little silly, but it's a fun way to think about the impact that social media can have on our lives. So go ahead, create amazing content, and let the Instagram followers come flocking to you.